Ok, most commercial aircraft are not exactly what I would call attractive, but the A380 looks particularly pudgy.

I think Airbus missed an opportunity with the full length upper deck. They should have added a viewing lounge with a forward facing window above the cockpit. No other plane has that feature. Look at the double decker buses in London. They are a bit ugly, but have some quirky charm and are now iconic. That extra window would be a distinctive factor that would set the A380 apart and it might even attract new customers. I know it is a cost thing, because I worked on a project for Boeing in school, but its stupid that airplanes offer the most spectacular views of all forms of travel, yet they give us the smallest windows.
This is what they should have done:



